Safe Digital Marketing

Geometry made sexy

Coppery Design

Our goal is to help businesses achieve their desired results through data-driven strategies and a focus on conversions.

In this case study, we will be discussing our work with Coppery, an architecture design website, who hired us to revamp their website from WordPress to Shopify and launch media campaigns to achieve a cost per lead (CPL) of 60 AED.

Website Revamping from WordPress to Shopify

Coppery was using a WordPress website, which was lacking in terms of design, functionality, and user experience.

The website was not user-friendly and did not provide an optimal experience for visitors.

Our team was tasked with revamping the website to Shopify, a platform known for its ease of use, design flexibility, and robust e-commerce capabilities.

To begin, we conducted a comprehensive analysis of the website's current design and functionality. Our team then made recommendations for a new website design that would improve the user experience and increase conversions. The design process involved creating wireframes, mockups, and prototypes to test the new design and ensure it met Coppery's requirements.

The revamping process included the following key steps:

  • Migrating all content, images, and products from the old WordPress website to the new Shopify platform
  • Implementing a new, responsive design that improved the overall user experience
  • Integrating Shopify apps and plugins to enhance the website’s functionality and provide additional features
  • Implementing SEO best practices to improve the website’s search engine ranking and visibility

Media Campaign

Once the website was launched, our team launched a media campaign to drive traffic to the site and achieve a CPL of 60 AED. Our media strategy included the following elements:
  • Paid search advertising: Our team launched a paid search campaign targeting relevant keywords related to architecture design.
  • Social media advertising: We created social media ads that were optimized for engagement and conversions, and targeted relevant audience segments.
  • Display advertising: We used display advertising to reach potential customers who had already shown an interest in architecture design
The media campaign was closely monitored and optimized for performance, with adjustments made based on data analysis and performance results.


The results of our work with Coppery were impressive. The new Shopify website delivered a significant improvement in terms of design, functionality, and user experience. The media campaign was successful in driving traffic to the site, resulting in an increase in leads and conversions.
  • The website’s bounce rate decreased by 30%
  • The average time on site increased by 40%
  • The number of leads generated increased by 50%
  • The CPL was achieved, and in some cases, was even lower than the target of 60 AED
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Kim Layani


Founder Coppery

Very please to have put my lead generation in the hands of SDM. They now pretty much work as our marketing department for us!

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