Nordic stylish comfort
Media performance
- #ROI
- #ROAS
- #marketshare
- #targeting
School
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TV commercials
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Channels
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Billboards
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Jorgen Socks is an online fashion brand focused on socks, footwear and winter accessories. The brand is all about nordic vibes, comfort and cocooning.
The brand commissioned SDM for it media campaigns such as Facbook & Instagram ads and Google search.
MAIN challenges
The brand was new, and had no idea about its target audience, only knew it had to be in Europe and that the ROAS had to be positive during the testing phase. We’ve tested first campaigns targeting the whole Europe to be able to identify the countries with the best response while excluding on the flight countries with negative ROAS while we’ve had enough data to assess performance.
SOLUTION
We’ve managed to close the testing campaign with a ROAS of 1.5 and were able to identify 7 countries with the best response to our testing campaigns: Germany, Belgium, Romania, Netherland, Ireland, Iceland and Switzerland.
We’ve then rolled out specific campaigns for each of those markets.
We’ve then rolled out specific campaigns for each of those markets.
“When you truly capture a moment, it lasts forever. Trust me, I know — I’ve been photographed a lot. It was exciting to be on the other side of the camera, behind the lens.”
Tim Hortons
Adrian
Zerbib
Adrian Zerbib
CEO
CEO
“We tested multiple agencies and decided to continue the collaboration long term with SDM due to their succesful results.”
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