Take the test, know the training
Test training
- #journey
- #training
- #personas
- #personalitytest
We will be discussing our work with Safe Trainings, a school in France, who hired us to understand the personalities of their users and leverage this information to recommend the right training.
The Challenge
Safe Trainings recognized the importance of understanding their audience in order to provide the best possible training experience.
However, traditional methods of gathering information about users, such as surveys, were not proving to be effective. Safe Trainings wanted a unique and engaging way to understand the personalities of their users and use this information to recommend the right training.
The Solution
Our team at Safe Digital Marketing proposed a solution that leveraged a tinder-like experience, with personality questions, and results displayed as an Instagram story. The goal was to make the experience fun and engaging, while also providing valuable insights into the users’ personalities.
To begin, our team created a series of personality questions that were designed to uncover the users’ interests, values, and preferences. These questions were presented in a tinder-like format, allowing users to swipe right or left to indicate their answer.
Once the users had completed the personality quiz, the results were displayed as an Instagram story. The story showed the users’ personality type and recommended the best training for their individual needs. This information was also stored in a database, allowing Safe Trainings to track the performance of different personality types and make adjustments to their training offerings as needed.
Results
The tinder-like personality quiz was a huge success, with a high level of engagement from users. The results provided valuable insights into the personalities of Safe Trainings’ users, allowing them to recommend the right training to each individual.
However, traditional methods of gathering information about users, such as surveys, were not proving to be effective. Safe Trainings wanted a unique and engaging way to understand the personalities of their users and use this information to recommend the right training.
Test Completed
0
K
CPC
0
aed
Completion rate
0
%
- The average time spent on the quiz was 3 minutes, indicating a high level of engagement from users
- The results showed that the majority of users were interested in hands-on, practical training
- Safe Trainings was able to use the results to improve their training offerings, resulting in a 20% increase in enrollment
Julian Perez
Julian Perez
CEO
CEO
A very data driven campaign, all ideated by SDM. Since then, this test has become a new acquisition channel for lead generation
Check out other projects
