Dubai as a nursery lead playground
The Little Dreamers
- #Nursery
- #Leadgeneration
- #jumeirah
- #Media
Statement
Located in the heart of Jumeirah 3, Dubai.
The LittleDreamers is a nursery created in 2018 welcome children 9 months to 5 years.
The LittleDreamers is a nursery created in 2018 welcome children 9 months to 5 years.
MAIN challenges
The nursery is premium (expensive yearly fees) and doesn’t offer
transportation so relies on a target living nearby the nursery while Google doesn’t allow direct targeting or area targeting.
SOLUTION
We’ve targeted the whole of Dubai and include the areas name or nearby areas in the search terms. We also excluded terms related to areas far from the nursery. For Display we were able to target relevant interests such as luxury child fashion.
result
Engagement rates: 5%
Number of leads: 12k/month
Media Campaign
Once the website was launched, our team launched a media campaign to drive traffic to the site and achieve a CPL of 60 AED. Our media strategy included the following elements:
- Paid search advertising: Our team launched a paid search campaign targeting relevant keywords related to architecture design.
- Social media advertising: We created social media ads that were optimized for engagement and conversions, and targeted relevant audience segments.
- Display advertising: We used display advertising to reach potential customers who had already shown an interest in architecture design
Mehnaz
Vatanparvar
Mehnaz Vatanparvar
Founder
Founder
“When you truly capture a moment, it lasts forever. Trust me, I know — I’ve been photographed a lot. It was exciting to be on the other side of the camera, behind the lens.”
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