Safe Digital Marketing

Dubai as a nursery lead playground

The Little Dreamers


Located in the heart of Jumeirah 3, Dubai.
The LittleDreamers is a nursery created in 2018 welcome children 9 months to 5 years.

MAIN challenges

The nursery is premium (expensive yearly fees) and doesn’t offer
transportation so relies on a target living nearby the nursery while Google doesn’t allow direct targeting or area targeting.


We’ve targeted the whole of Dubai and include the areas name or nearby areas in the search terms. We also excluded terms related to areas far from the nursery. For Display we were able to target relevant interests such as luxury child fashion.


Engagement rates: 5%

Number of leads: 12k/month

Media Campaign

Once the website was launched, our team launched a media campaign to drive traffic to the site and achieve a CPL of 60 AED. Our media strategy included the following elements:
  • Paid search advertising: Our team launched a paid search campaign targeting relevant keywords related to architecture design.
  • Social media advertising: We created social media ads that were optimized for engagement and conversions, and targeted relevant audience segments.
  • Display advertising: We used display advertising to reach potential customers who had already shown an interest in architecture design


Mehnaz Vatanparvar



“When you truly capture a moment, it lasts forever. Trust me, I know — I’ve been photographed a lot. It was exciting to be on the other side of the camera, behind the lens.”

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